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| | Laying out Contact With News wire Public statement (3rd Jan 23 at 10:02am UTC) | | A great press release can have a huge impact on your pr business. A poorly formatted press release will get ignored by publishers, while a well-written and targeted one will get published by the right media outlets and help you gain more customers and leads. To create an effective press release that's sure to impress, follow these tips:
Optimize by Building a Relationship:
Build a relationship with the journalist.
Ensure you are sending the right content to the right person.
Be personal, be human, be friendly.
Be flexible and willing to negotiate on your terms or theirs (like making sure they have time for interviews).
Trustworthy: always tell it like it is; never exaggerate or spin anything! Only share information that can be verified by others who are not directly involved in the story being written about business press releases/organization/business opportunity etcetera…and if there's something negative about your product or service then don't hide it either! Just say it straight up so everyone knows what the situation really is."
Create Content That Matters
When creating content for a press release, there are three things to keep in mind: relevance, clarity and context.
Relevance: Make sure your content is relevant to your target audience. If you're releasing a press release about how great your company's best press release service are or how many new customers they've brought in over the last year, don't just repeat this information in every single one of your releases—you'll be seen as boring! Instead of doing that, focus on something different or more interesting related to those topics so that people don't get bored reading through all these stories again and again without any real substance behind them (which is why we recommend using quotes from experts and influencers).
Clarity: Don't make assumptions or guesswork when writing articles; instead use numbers! For example if someone asks you "How many people have been killed by sharks since 1900?", then answer them directly with facts such as "Between 100k-200k". People love numbers because they show how much impact something has had on society rather than relying solely on speculation like some writers do sometimes when answering questions like this one above." | |
PR Newswire's news distribution, targeting, monitoring and marketing solutions help you connect and engage with target audiences across the globe.
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